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Are you or your fleet managers concerned about driver behavior? Too many tickets, fender benders and wear and tear – or worse – cutting into the bottom line and affecting overall fleet performance? Want to use a Driver Scorecard to monitor driver performance and improve fleet safety, but not sure it will have the desired effect on attitude and morale?
What’s a Driver Scorecard anyway?
When a vehicle has a GPS tracker with an accelerometer and a harsh driving event happens, it’s recorded. Speeding, harsh acceleration, hard braking, and aggressive cornering are examples. Excessive idling, unauthorized use after hours, and night time driving are examples of other items that can go on a Driver Scorecard. If you’re using an advanced dashcam system such as our Btracking Ultimate Integrated GPS Tracker/AI Dashcam System, data from the dashcam system might be included too, such as following too close, lane swerving, distracted driving and (lack of) seat belt usage.
In a GPS Fleet Tracking telematics system such as Btracking, the Driver Scorecard compiles all these events, computes a weighted score for each driver, and ranks drivers against benchmarks and/or each other.
That’s the easy part. The hard part is using this information productively to get your drivers to improve their own behavior, and boost morale at the same time.
It’s a given that simply presenting driver scores and rankings won’t go over well without context and without reward. Instead, identify company goals and objectives that relate to improving driver performance, and then prioritize what you want to accomplish and over what timeframe. Perhaps you want to compare each driver compared to the overall fleet average, or compare to fleet goals and targets. Most Driver Scorecards, like the Btracking Driver Scorecard, can be easily configured to include or exclude events, change weights, and more. Or keep it simple and just use our preset templates.
Perhaps you want to cut down on after hours vehicle use and night driving, so just score those events. Perhaps you want to focus on the cost of harsh driver behavior such as the wear on vehicles and tires from harsh braking and cornering. Maybe you just want to put a stop to all those speeding tickets, so score only speeding events.
If the goal is to increase revenue without affecting safety, then score drivers on speeding and harsh driving events and include revenue earned or jobs completed to the scoring. Maybe it’s fuel usage you want to reduce, so focus on excess idling events and speed above a certain threshold. Using some imagination, you can create a series of challenges and celebrate a winner each week, month or quarter.
Now turn it into a challenge for your drivers! Choose an improvement objective, pick a time period over which you want to improve driver safety and see improvement in that area, and score only those events over that period. Offer a reward, like a gift card or paid day off to the driver with the highest score, or the driver with the largest improvement over the period!
By doing this, you can post driver scores and rankings. Drivers will want to see how they are doing against their peers on each challenge. That should improve safe driving and morale!
When fleets focus on improving driver behavior with the Driver Scorecard and challenges, it’s common to see scores improve by 20-25%. Give it a try and see how the Btracking Driver Scorecard helps your fleet!
There are many advantages to using GPS Fleet Tracking telematics solutions. Improving fleet safety through Driver Scorecard challenges is one. With so much information available, a little imagination can bring a whole host of improvements to your business!
